Being ‘featured’ refers to being promoted by store editors as a particularly relevant, high-quality, and engaging app. Īn app’s visibility can also be increased by being featured on the app store. įor other platforms such as the Apple App Store, ASO marketers can run A/B tests via third-party A/B testing tools run a pre/post test (directly releasing new assets in the store and measuring the impact pre- and post-change) a country-by-country experiment (testing different asset variations across similar countries), or testing different variations via ad platforms such as Facebook Ads. Google Play facilitates this process, providing ASO marketers with a built-in A/B testing platform on the Google Play Console. two screenshot alternatives), randomly showing each variation to separate groups of users, and then comparing the conversion rates.
This process involves creating different variations of a visual asset (e.g. It is recommended to measure the impact of creative optimizations through A/B testing. As both the App Store and the Google Play store require developers to comply with specific guidelines (size, content) for each asset, it is essential to stay up to date with the stores’ specifications. Conversion rate optimizationĬonversion rate optimization aims to increase an app’s downloads. It involves the selection of highly optimal and relevant keywords which will subsequently be included in an app’s metadata (title, subtitle, description, keyword field).Īccording to Apple, 65% of app downloads occur directly after a search on the App Store. Keyword optimization is one of the most substantial ASO tasks.
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Google Play is currently supported on Android smartphones & tablets, Chrome OS, Android TV, Wear OS, and the web.ĪSO has begun to develop into an established procedure. Over 50 apps were initially available, with this number rising to around 2.8 million in 2020. The Google Play Store, originally called Android Market, was released on October 22, 2008, alongside the T-Mobile G1. A variety of Apple devices currently offer store use, including the iPhone, iPad, Mac, Apple TV, and Apple Watch. Since then, the popularity of the App Store has risen immensely, counting around 1.82 million apps available in the store in 2020. It offered users the possibility to download over 500 native applications for free.
On July 10, 2008, Apple's App Store was launched along with the release of the iPhone 3G.